Christmas Coca-Cola Truck Parade
From December 22 to 24, in the central streets of St. Petersburg will run caravan of colorful trucks advertising Coca-Cola, decorated with thousands of light bulbs, which will bring real holiday spirit for adults and children alike.
These magic trucks come to St. Petersburg on December 22 and will stay in the city for three days. The employees of Coca Cola will change their suits for the apparel of Santa Claus, polar bears and hares. During this time, the "wizards" have a lot to be done: for example, to deliver presents to children's homes and rehabilitation centers of the city, to hold public workshops and performances for children - all under the trademark jingle "holiday comes to us" from advertising, familiar to all from childhood.
The idea of the "Christmas Caravan"- to give the holiday spirit and discover new opportunities for the wards of orphanages, boarding schools and other social institutions. This is perhaps the most beloved volunteer project in the company. Every sixth employee is personally involved in its preparation and implementation,"- says Natalia
Seregina, Coca-Cola corporate social responsibility manager.
According to the press service of the company, "Christmas Caravan", Coca-Cola this year will visit 65 cities of Russia. The route of the trucks is kept secret and will be announced around December 20th.